Nonprofit organizations use the stories of others to move people to dig deep into their pockets and give to groups or individuals in need. In many ways, nonprofits are expert storytellers or they wouldn't raise the funds needed to help others. Storytelling doesn't have to be a motivational tool that only nonprofit organizations use effectively; any company can learn to tell a story in order to increase production and inspire employees. In order for employees to be motivated through storytelling, three things need to happen; know your goal, find a hook, and finally, share it authentically.
Knowing the Goal
Before jumping into a motivational story, you need to have a goal in mind. Think about what you want your story to accomplish? Do you want your employees to work extra hours or perhaps develop a new product? More often than not, if you're looking to inspire your employees, it's because you're sharing a vision with them. When you use storytelling to share a vision, be clear in what you want them to see. If you're not clear, your story will be ineffective and the vision or goal you have will be lost.
Hooking Your Audience
When you read a book or see a movie, there comes a point in the story where you are committed to it. You either love it or hate it. It's the point in which you are "hooked". Much like the artistic hook, when you're using storytelling as a means to motivate your employees, you must be able to hook them and get them committed to the story you're telling or they either won't understand the goal, or worse, they will stop listening altogether. The point of hooking your employees early on is so that they will become vested in wanting to know what comes next in your story.
Storytelling with Feeling
When you share your story with your employees, it needs to feel original; meaning it can't sound like a canned speech. The authentic feeling your put into your story is essential for your employees finding your story believable and thus feel inspired to act in the manner you want. Storytelling can't be emotionless. The storyteller must feel that the story is important to them or it won't be important to the audience.
Two recommendations:
If you're interested in storytelling, Profitable Storytelling is a fantastic site!
And for an incredible source of motivation, you really need to look at BlindMentor.com You'll be really glad you did!
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